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2degrees: 2degrees - Good Tings, A Programme for First Phone Safety - Packaging Still


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Do kids know what it means when their phone goes ting?

TBWANZ and Mobile provider, 2degrees, teamed-up with internet security experts Netsafe to launch an important new programme designed to teach kids first phone safety.

As part of the programme, Auckland-based packaging artists, THINK Packaging, helped design and make an innovative new unboxing experience that works with hand-me-down, and brand new phones for kids.

The experience teaches kids and parents the ‘good tings’ or ‘bad tings’ associated with owning a phone, and provides a phone safety contract for them to agree on for the future.

Free for anybody buying a first phone at 2degrees, the learning experience also includes stickers to sticker-bomb their tech and free first phone sim card.
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Media Agency: OMD

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