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Outdoor
Amazon Ads: Ads that Work as Hard as You Do, 12
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Throughout history, great human feats have been immortalized in epic and grandiose statues. Launching off the back of its new global brand platform, “Ads that Work as Hard as You Do,” Amazon Ads has unveiled The Museum of Modern Advertisers, a sculpture gallery that pays tribute to the hardworking heroes of marketing and the seemingly ordinary moments that lead to extraordinary work. Each sculpture captures an all-too-real challenge faced by modern advertisers, celebrating the heroic effort that goes into every campaign while elevating the everyday people behind the work up to the pedestal they deserve. The artwork’s design and descriptions feature subtle – and not-so-subtle – references to classic art. One example, David vs. 2024, captures a media planner in the midst of a “...Goliath annual planning call, balancing reach and frequency metrics as delicately as the phone pressed against his clavicle.” Another piece, Dante’s Entanglement, shows “a marketing manager embark[ing] on an epic journey to project his team’s media plan through an entangled labyrinth of remotes, dongles, and technological torment.” The centerpiece of the gallery, titled The Last Run-Through, features a team of marketers making the final tweaks to a pitch deck. The audience is invited to step up on a platform and complete the statue by posing with the “collaborators” for a photo. Amazon Ads enlisted Anomaly to develop the gallery and brand activation, creating five bespoke statues debuting at unBoxed 2023, Amazon Ads’ flagship conference. The sculptures also feature working laptops and built-in speakers playing sound bites on a timed loop to draw the viewer into each scene.
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