Ocean Spray Cranberries: Power Your Party, 30s

In line with the brand’s new creative approach, the spot emphasizes how just one drop of Ocean Spray’s Cranberry Juice Cocktail can turn even the most boring party fun. This new creative – highlighting how cranberry turns the bland into exciting – works to celebrate iconic cranberry occasions to build brand love and affinity among younger consumers. Co-created with Orchard and director Jeff Low, the spot is airing now and will be amplified through a mix of online video and display banners as well as linear and streaming TV.