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Orchard Valley Harvest: No Nut November
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Nut brand Orchard Valley Harvest (OVH) is taking on the viral phenomenon of “No Nut November” as its tenacious mascot 'Ovie' seeks to rally support to say no to No Nut November, and also raise money to fight food insecurity with charitable partners. For the past 12 years, No Nut November has convinced millions of mostly young adult males to deny themselves 'nut-based gratification' during the whole month of November. As a snack NUT brand, naturally, Orchard Valley Harvest believes this is an absolute travesty and simply won’t stand for it. So consumers are encouraged to visit SayNotoNoNutNovember.com to pledge to “enjoy a nice, satisfying nut this November.” By pledging their commitment, Orchard Valley Harvest will donate $1 to help fight food insecurity through Conscious Alliance as part of its sales commitment in tackling hunger across America. The new creative campaign features Ovie convincing two college-aged males to give up on their nut abstinence and enjoy a nice, satisfying nut this November. “We’re always looking for ways to inject our brands into culture. The best brands find ways to do it in a natural way. Starting a crusade against No Nut November, might not be something most nut brands would do, and that’s why we wanted to do it,” said Chris Cannon, creative director at Terri & Sandy. In addition to the 30 second video running on Meta and YouTube, Orchard Valley Harvest is running targeted 'Say No to No Nut November' ads in online spaces where the conversation is most frenzied, such as organic placement on the No Nut November Subreddit and paid placement on X (formerly Twitter), and on Grindr where Ovie can be seen dropping quippy remarks like, “With OVH you’re never far from a good nut!”
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