Florida Lottery: Triple the Fun

This holiday season, the Florida Lottery is TRIPLING THE FUN with its new game offering “TRIPLE MATCH Holiday Scratch-Offs,” giving players three exciting ways to play in one game. In the 'Triple the Fun' campaign, longtime agency of record PPK, takes a humorous and joyful approach to reinforce the 3-in-1 nature of this exciting new game while maintaining an unmistakable holiday feel. The spot features a team of elves discussing how humans have an affinity for 3-in-1 items – like 3-in-1 shampoo, tools and workouts. The north-pole theme permeates through each element of the campaign, which is launching today across TV, connected TV, Radio, POS Display, OOH and Social.