Kroger: Cuisine Exchange

Kroger has unveiled its 2023 Christnas campaign celebrating the magic of traditions, both new and old. Developed by adam&eveDDB New York, the new campaign serves as a reminder that Kroger is here to support its customers during the holidays, no matter what traditions - or flavours - they bring to the table. The new campaign is headlined by a film that brings to life the unique celebrations each family has during the holidays, with food at the centre. Created by adam&eveDDB, the film, entitled 'Cuisine Exchange' sees the return of the brand’s animated Kroji characters for a heartfelt narrative set to the popular track of 'Photograph' by internationally renowned recording artist, Ed Sheeran.