LEGO: Play Is Your Superpower

The LEGO Group has today released its latest holiday film, which encourages everyone to gift the superpower of play this festive season. This latest installment of the brand’s three-part Play Is Your Superpower campaign showcases how the LEGO play experience brings an epic new dimension to festive family moments, transforming the ordinary into the extraordinary. The LEGO Group’s hero Play Is Your Superpower campaign film, released in September, told the story of how the corporate world became enlightened to the merits of play by seeing its impact through the eyes of six adventurous children. For this festive follow up, the super kids are back on their mission to unleash creativity and spread joy through play this holiday season. Produced in collaboration between the LEGO Group’s creative agency, Our LEGO Agency (OLA), and award-winning agency Droga5 Dublin, part of Accenture Song – the heroic children join forces with a neighborhood of kids and adults alike. An epic snowball fight between neighbours shows the superpowers that play brings to those of all ages, with everyone encouraged to embrace and get involved in the fun. With LEGO gifts at the heart of the action, the film also includes references to popular LEGO franchises, partners and products, including LEGO DREAMZzz™, LEGO Technic™, LEGO NINJAGO, LEGO Star Wars, LEGO Friends and LEGO Disney.