The Knicks: Gets Things Going

m ss ng p eces director Nicolas Heller has shot the latest ad for MSG and the New York Knicks. Nick is on Instagram and TikTok as New York Nico and has over 1M followers. He's renowned throughout New York City and the tri-state area for his incredible ability to connect authentic personalities and bring them to life across digital platforms and in real life. He also happens to be a massive Knicks fan and has worked with the team on this season's launch spot. The spot incorporates everything that makes the Knicks and The Garden special. The genuine personalities, the history, the fans, celebrities and energy. It highlights what makes going to MSG so unique, including legendary organist Ray Castoldi and the in-arena voice of the Knicks' announcer Mike Walczewski.