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Web Film
Voiz: The Hand from Nowhere
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In Thailand's fiercely competitive sweet biscuit market, numerous contenders aggressively vie for market share and a place in the consumer's consciousness. Brand loyalty is scarce, with consumers typically alternating among an average of 7 to 8 brands and readily transitioning from one to another. Most brands in this sector hinge their promotions on the concept of fun, shared moments. However, Voiz stands out by positioning its snack as "too good to share." This unique angle has shown its merit in recent campaigns. Building on this success, Voiz aims to further solidify its reputation as an inventive brand. It plans to do so by harnessing its creative platform, "Fun Execution with a Twist." The strategy involves linking the distinctive crunch and flavor of Voiz Waffle Choco with an engaging and unexpected narrative to significantly boost consumer awareness and interaction.
Strategic Planning Director: Sasipa Mongolnavin |
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