Vitasoy: For Me, For You, Vitasoy 為我 為你 維他奶

Vitasoy, the iconic brand renowned for its classic soymilk, is excited to introduce its latest campaign, "For Me, For You, Vitasoy". This initiative marks a new chapter for Vitasoy. Reinvigorating its iconic "Stand By Me" campaign, emphasizing not only its nutrition benefits but also igniting an emotional connection with consumers while reinforcing its commitment to evolving alongside their needs.
Agency: BBDO, China

Since inception in 1940, Vitasoy has been a beloved brand that has nourished communities with delicious and nutritious products. Packed with essential vitamins and minerals, Vitasoy serves as a trusted source of sustenance, promoting a healthy and balanced lifestyle. Recognizing the ever-changing needs of consumers, the new campaign takes a holistic approach, celebrating Vitasoy's role in providing not just physical nourishment, but also emotional well-being. By understanding people’s unique journeys, aspirations, and challenges, Vitasoy aims to be a constant source of reassurance and encouragement, supporting consumers as they navigate their paths and strive to achieve their dreams.

The campaign introduces the new brand slogan "For Me, For You, Vitasoy" 【為我 為你 維他奶】, powerful statement that embodies the empathy and communal care that Vitasoy represents. To amplify the message of support, the campaign features captivating narratives are set to the iconic song "Stand By Me" by Ben E. King, paying homage to the beloved Vitasoy Stand By Me campaign in the past.

Acknowledging the profound significance of today's diverse and complex society, where individuals embark on their own distinctive journeys, encountering obstacles and pursuing their dreams, the new campaign takes center stage. It shines a captivating spotlight on Vitasoy's unwavering commitment to nurturing the younger generation, aiming to provide them with nutrition and encouragement as they navigate their chosen career paths, fueling their journey along the way.