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UKTV & Love Food Hate Waste: The Swing
UKTV have partnered with Love Food Hate Waste to raise awareness of food waste. A simple story of three friends returning home from the pub provides the backdrop. Commercial broadcaster UKTV announces the launch of a new Everyday Sustainability campaign, dedicating 1 million pounds worth of its own airtime across the network's seven linear channels and streaming service, UKTV Play, to encourage viewers to make more sustainable lifestyle choices. To launch the first year of the initiative, UKTV is tackling food waste and working with international climate action NGO WRAP and their campaign brand Love Food Hate Waste.
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