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Kerrygold: The Runaway
Kerrygold, an international brand of Ornua, has unveiled a new global multi-channel advertising campaign that is set to reach over 150 million consumers globally in the coming 12 months. The campaign - 'May your table always be full' - aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.
Agenct: Energy BBDO Kerrygold’s campaign focuses on the role of the dinner table at a time when families are increasingly challenged for quality time spent together due to the demands of being constantly ‘plugged in’ or on the go. Studies show the more we engage in eating together (or eating with others), the more our overall happiness and satisfaction with life increases. In fact, 9 in 10 adults say their family is less stressed when they share meals together, according to a recent American Heart Association survey. ‘May your table always be full’ serves as a reminder of what the dinner table is truly meant for – connecting and reconnecting with one another. The :80 second hero spot ‘The Runaway’ follows the poignant journey from the city to the country of the beloved family dinner table, as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.
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