Print ad: FRUCO: FRUCO ¿O truco?

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The famous "trick or treat" or "dulce o truco" in Spanish, is one of the most representative phrases of Halloween and that is why it was the inspiration for our concept to put our ketchup in the conversation of all Colombians throughout the month. We changed the word "dulce" for our brand name FRUCO to create a play on words "FRUCO O TRUCO" that was fun and direct, making us relevant in communication and inviting consumers to discover terrifyingly delicious recipes.
Agency: Mass Digital