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Web Film
Ronald McDonald House BC / Yukon: RMH United
As of November 7th 2023, Ronald McDonald House (RMH) British Columbia & Yukon is celebrating 40 years of being a team. But what exactly does this mean? To be a team, you don't need a winning record or even a field to play on. It isn't the hoop, puck, or ball that makes you a team either. What makes you a team is togetherness - people working together to achieve a common goal, each of them bringing their own strengths and looking out for one another. And that's exactly what RMH BC & Yukon is.
Agency: Cossette Unfortunately, every year, RMH BC & Yukon is forced to turn away more than 500 families due to capacity constraints. So, for any RMH to help families in need, its goal - like any charity - is to raise more money. As such, in honour of its the big occasion, RMH BC & Yukon took a page from the book of sports and became 'RMH United' - all in a bid to galvanise supporters and incentivise donors. In partnership with Cossette, the new RMH BC & Yukon fundraising campaign launched on TV and social networks in October, with RMH United selling space on its team jersey to individual and business donors. The charity is already seeing success with sponsors like McDonald’s Canada, Coca-Cola, WestJet, RBC, and more.
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