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Veikkaus Sports Betting: The Finnish Cowboy


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Sport competitions can be most unpredictable, but if you’re an expert on the sport, you might be able to predict even the most unpredictable outcome.

In this Finnish campaign by SEK Finland for sports betting company Veikkaus, both the unexpected and the experts are portrayed. Harness racing with a once in a lifetime stunt performed by a lonesome Finnish cowboy, and one of footballs most iconic phenomenons, “The Panenka”.
Credits Other credits

Marketing Manager: Saila Kuutti

Content Manager: Sami Sundstrom

Content Designer: Juha Pakkanen

Marketing Specialist: Toni Niemisto

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