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Heathrow Airport: Keepsake
Heathrow has launched its festive campaign for 2023 bearing the seasonal message that the most special festive memories are those made with loved ones - and often when departing or arriving at the UK’s largest airport. The three films were shot on location in Terminal 5, which remained open during filming. In the first ad, “Love”, a young couple are inspired to look forward to future holidays together after seeing another older couple at the airport. Both actor couples featured in this film are also couples in real-life, packing a genuinely authentic emotional punch. The second ad, titled “Arrival”, centres around a multi-generational family about to take a trip to New Delhi. Amidst the hubbub of the family sharing a pre-fight meal at Gordon Ramsay’s Plane Food, a photo triggers a memory of a similar trip they took seven years ago. As they look back on this moment together, some exciting news from the young couple gives them all something to look forward to. The third film, “Keepsake”, focuses on a father and daughter as they share a heartfelt moment reminiscing about their dearly departed loved one. The young woman gets upset, until her father passes her a handkerchief that had belonged to granddad - to which she reveals she’s already wearing his lucky coin around her neck on a necklace chain. They raise a toast: “Grandad - always with us”. This film was shot in the world-exclusive Fortnum & Mason bar at T5. Each film has a touching twist and ends with the tagline “Heathrow. The best memories start here”. The films were directed by Ed Morris through Riff Raff Films.
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