Chispa: Fluent in Amor

Match Group’s Chispa, a dating platform for US Latines, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine dating. By showcasing the 200% Latino Identity, ‘Fluent in Amor’ honors the duality uniquely felt by millions of bicultural singles who are equally proud of their Latinidad and American identities. The campaign debuted November 6, 2023. It was created in partnership with award-winning creative agency Majority.