Jameson Irish Whiskey: Must Be a Jameson

Jameson, the world’s bestselling and most awarded Irish whiskey, presents its new global campaign, ‘Must be a Jameson’, narrated by Irish actor Cillian Murphy. Jameson is celebrating the attributes that have propelled the brand from its inception in 1780 – always welcoming and forever smooth. Sound kind of like you? You Must be a Jameson, too. The campaign sets out to connect a world full of like minded people who don’t take themselves too seriously. Jameson invites you to toast to being a part of the family, anchored by the spirit of togetherness and community. First, meet Jose, a suave fella who can’t seem to have his day ruined, no matter what. Stained shirt? Missed turn? Not a problem for Jose. You see, Jose is never fazed and always chooses to drink smooth, triple-distilled Jameson whiskey. He Must Be a Jameson. Then, meet Julia, who rolls with whatever life throws her way. Julia isn’t afraid of a little adventure, and knows that if things take an unexpected twist, it’s usually for the best. She Must be a Jameson. They make the most of every situation they find themselves in. They are people who, when you see them, make you think “they must be a Jameson… and maybe I am too.”