Outdoor ad: Uber: The ride for...

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In this campaign, the worlds of Uber and trains collide, to announce the launch of trains on the app.

We we twist well-known language and iconography synonymous of everyone’s Uber experience to the world of trains.

Outdoor and station takeover play with Uber’s language and iconography too, further strengthening the new connection between Uber and trains.

We also used live train data to redesign the departures board in Waterloo (the UK's busiest station) based on the familiar journey UI from the Uber app.