eHarmony: Get Who Gets You - Plant

eharmony, the dating platform that has helped over two million people find real love, revealed a new ad campaign illustrating how it’s often the least romantic moments that make us feel closest to someone. It’s the cringingly vulnerable and refreshingly goofy moments that can make us feel the most loved and understood - when you’re with someone who really gets you. These are the moments when a partner shows just how well they know us, by anticipating our unique and quirky needs without our having to say a word. eharmony collaborated with Party Land, an award-winning comedy agency known for its irreverent, convention-breaking work, to develop the campaign. A series of humorous yet intimate vignettes - directed by Emma Seligman, known for the films Bottoms (2023) and Shiva Baby (2020) - tell offbeat stories of seemingly small moments that become aspirational by having a partner who understands and celebrates the passions, quirks and vulnerabilities that make you who you are. Like mourning the death of a beloved plant, being serenaded after a tough day at work, discovering a pimple in the bathroom mirror, and being covered in the warmth of freshly dried laundry. Cinematographer Maria Rusche, a frequent collaborator with Seligman, helped bring the warm and sincere creative concepts to life. The campaign is grounded in eharmony’s 'Get Who Gets You' brand platform, which highlights the authentic connections that eharmony facilitates for its members. By showcasing that the best and healthiest relationships feel freeing rather than restricting, eharmony aims to redefine the narrative around modern dating. The campaign content embraces the idea that true connection stems from understanding one another on a deeper level. It bridges the gap between deep emotional connections and the tangible moments of everyday life, highlighting the extraordinary within the ordinary.