Outdoor ad: Testicular Cancer NZ: Rugby

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The Fondle Filter reminds guys of a truth they already know - it's fun to play with balls. Using Snapchat's AR tech, the Fondle Filter turns any ball or round object into testicles to prompt young guys to check their own. Golf balls, eggs, your mate's bald head, you name it, if it is round it's game on.

The Fondler Filter was launched and promoted via OOH during Testicular Cancer month.

Results:
- 3.2M plays on Snapchat (that’s 6.4M balls checked)
- 100K shares
- 8x average Snapchat interaction time

Activate the Fondle Filter by scanning the Snapcode on Snapchat.

Category Charities & appeals
Client Testicular Cancer NZ
Agency Clemenger BBDO Wellington
Production Flux Animation
Country New Zealand
Uploaded 14 November, 2023

Credits

Chief Creative Officer
Brigid Alkema
Creative Director
Laban Dickinson
Creative Director
Julia Ferrier
Creative Director
Mike Gwyther
Creative Director
Alex Metson
Agency Producer
Carne Godfrey
Executive Producer
Joshua Forsman
Business Director
Sally Hooper
Photographer
Toaki Okano
Managing Director
Brett Hoskin
Photography Production
Collective Force
Artist
Technical Director
Conrad Crooks

Other credits

Media Agency: OMD Wellington

Head of Integration: Nick Ascough

Account Executive: Tayler Gover

Snap Studio Production: Paper Triangles

Co-founder/Director: Frank Shi

Co-founder/Director: Xuan Buddhavong

Lead Developer: Jye Trudinger

Platform Partner: Snapchat

PR: Archer PR NZ

Managing Director: Angela Spain

Testicular Cancer NZ: Rugby

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Testicular Cancer NZ: Rugby

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