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Outdoor
Testicular Cancer NZ: Rugby
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The Fondle Filter reminds guys of a truth they already know - it's fun to play with balls. Using Snapchat's AR tech, the Fondle Filter turns any ball or round object into testicles to prompt young guys to check their own. Golf balls, eggs, your mate's bald head, you name it, if it is round it's game on.
The Fondler Filter was launched and promoted via OOH during Testicular Cancer month. Results: - 3.2M plays on Snapchat (that’s 6.4M balls checked) - 100K shares - 8x average Snapchat interaction time Activate the Fondle Filter by scanning the Snapcode on Snapchat.
Media Agency: OMD Wellington Related |
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