Leron Leron Sinta: Leron Leron Sinta launch film

The Philippines’ advertising industry has a new independent creative shop, Leron Leron Sinta, who are aiming to champion the Filipino masses. Helmed by award-winning duo Dionie Tañada and Sajid Guerrero, the indie agency intends to deliver work that captures insights and realities from the masses. Alongside them are Managing Partner Joshua Surquia and Senior Copywriter Varge Pollins Masanque. Leron Leron Sinta has marked its launch with a film collaboration featuring Armando Loko, one of the most popular influencers in the Philippines. In the film, Armando spewed questions to the public like, “Why do commercials show menstruation blood in blue color?” “Why isn’t there an ad for rice?” and “Why are little people not shown in ads?”