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Radio
Kindness Factory: Trolley Boy - Public Kindness Announcements
Kindness Factory is a not-for-profit driven by one goal... putting the kind in human kind.
With the mission of spreading the good word from World Kindness Day (Nov 13, 2023) to Pay It Forward Day (April 28, 2024), the tongue-in-cheek ‘Public Kindness Announcements’ campaign brought hundreds of quirky feats of kindness to light, all inspired by some of life's deepest nooks and crannies… proving that any moment is an opportunity to be kind. As part of a $4.78 million stretch of kindly donated media (making for their largest campaign yet) across billboards, press, digital displays and banners, as well as TV and sponsored reads, this suite of radio announcements were broadcast across the country to not only giving listeners a ‘kindness kick’, but a much-needed giggle break in their busy lives.
Kindness Factory, Founder: Kath Koschel Related |
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