TV ad: HGTV: Flip the Strip

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Four extraordinary men star in HGTV’s new series,'Flip the Strip': strippers by night, skilled craftsmen by day. They work to transform their customers’ boring homes.For the launch campaign, we’ve created a flashmob recruiting four special dancers, similarly unique to the main characters of the series, and we dropped the production on a clearly visible front line of a construction site.The power of surprise worked again. We recorded it and spread it on social channels.
The result? The campaign was deadly effective: 250,000+ unique views in one week.