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Kindness Factory: Dad's Joke - Public Kindness Announcements
Kindness Factory is a not-for-profit driven by one goal... putting the kind in human kind.
With the mission of spreading the good word from World Kindness Day (Nov 13, 2023) to Pay It Forward Day (April 28, 2024), the tongue-in-cheek 'Public Kindness Announcements' campaign brought hundreds of quirky feats of kindness to light, all inspired by some of life's deepest nooks and crannies... proving that any moment is an opportunity to be kind. Funded with kindness across a $4.78 million stretch of donated media (making for their largest campaign yet), announcements made their way across the country on countless billboards, press, digital displays and banners, sponsored reads on Fox Sports and Nova and radio placements. Showing up in long-form format across gardening, home decor and fashion magazines, each print execution is hyper-contextualised and niche and targeted to magazine publications based on the demographic the ad was aimed at. Showing that no matter what you're into it's better to be kind.
Kindness Factory, Founder: Kath Koschel Related
Kindness Factory: Say Hi - Public Kindness Announcements
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