LG: The Queen Of Upcycling

Created in partnership with TBWAChiatDay New York, ‘Better Choices Make a Better World’ campaign echoes LG’s commitment to sustainability from conception to execution. Speaking to an audience that shares LG’s belief in the power of positive change, the multifaceted campaign follows three ‘Changemakers’ who through the help of LG Home Appliances are creating a more sustainable future for us all.