Philadelphia Cream Cheese: Philly Haters

It’s no secret that Philadelphia’s football team is one of the most hated sports franchises and nobody hates them more than the fans of their rivals: New York, Dallas and Washington. This football season, Philadelphia cream cheese is proving that even Philly’s biggest haters show a profound love for America’s favorite cream cheese. To celebrate how each rival city is overcoming their hatred for Philly because of their love for Philadelphia cream cheese, the brand and creative partner Rethink have launched a campaign that shows love for the Philadelphia brand, but definitely not the team.