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Supernatural: Unreal Fitness
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Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduces itself with the launch of ‘Unreal Fitness’. This stunning campaign depicts the totally immersive in-headset experience, sharing breath taking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music. For the brand relaunch - coming after Meta acquired the business earlier this year - Supernatural travelled to Iceland, with director Neels Castillon and production company RSA Films to fully capture what it means to jab, cross, squat and flow inside the Meta Quest headset.
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