TV ad: Supernatural: Unreal Fitness

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Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduces itself with the launch of ‘Unreal Fitness’. This stunning campaign depicts the totally immersive in-headset experience, sharing breath taking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music. For the brand relaunch - coming after Meta acquired the business earlier this year - Supernatural travelled to Iceland, with director Neels Castillon and production company RSA Films to fully capture what it means to jab, cross, squat and flow inside the Meta Quest headset.

Category Online services
Client Supernatural
Agency Mythology
Production RSA Films / Comrade Films
Uploaded 21 November, 2023

Credits

Director
Neels Castillon
Executive Creative Director
Anthony Sperduti
Creative Director
Audrey Attal
Creative Director
Kim Haxton
Producer
Clint Caluory
Executive Producer
Luke Ricci
Executive Producer
Matilde Pinto
Executive Producer
Jean-Michel Paoli
DoP
Eric Blanckaert

Other credits

Client

Founder Chris Milk

Content Director Samantha Storr

Designer Kevin Kearney

Creative Director Zach Richter

Head of Marketing Sapna Kirk

Marketing Elle Obletz

Producer Par Guiv

Designer Rayne Chapman

Agency

Managing Director Parker Barnum

Production RSA Films

Head of Production Tom O’Connell

Production Comrade Films

Line Producer Kiln V.J. Paoli

1st AD Siggi Kjartan

Choreographer Fanny Sage

Post Production / VFX The Mill Los Angeles

Managing Director Anastasia von Rahl

Creative Director James Allen

Executive Producer Hillary Thomas

Head of Production Scott Tinter

VFX Producer Katie Buckley

Music / Sound Lime Studios

Sound Designer Michael Anastasi

Sound Designer Michael Baran

Executive Producer Susie Boyajan

Supernatural: Unreal Fitness

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