Midea: A Merry Midea Holiday

Pereira O’Dell, creative agency of record for Midea, a major appliance manufacturer, is thrilled to share our latest campaign titled, A Merry Midea Holiday. As the holiday season approaches, Midea is deviating from the conventional joyous gatherings to acknowledge the stress and chaos that often accompany the festivities. Inspired by 'The Grinch That Stole Christmas,' the campaign revolves around a holiday 'grump' (that’s Mr. Grump to you) navigating the chaos of a family gathering. However, a touch of Midea magic in the kitchen transforms his perspective, showcasing how Midea appliances can make holidays smoother and more enjoyable – melting his ice cold heart.