What is one of Formula 1 finest drivers Lewis Hamilton doing in the desert driving his fancy AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz and Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in this uncommon place. From letting the mysterious diner and the desert environment come to life in full CGI, to shooting the perfect word match between Lewis and the shop assistant to composing a piece of music to support this peculiar situation The Sweetspot teamed up with RECOMfilm and IXYXI music and Wolfsrudel Music to create a world where those things seem just possible. Directed by talented Sinan Sevinç who created a world where you can order your perfect timepiece from IWC Schaffhausen in a new and exciting way.
