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What do PetSmart and Taylor Swift have in common? They’ve both had their visions come to life with the help of director Drew Kirsch who was behind the lens for the retailer's latest spot Make Merry Memories starring Lucy Hale. This longform piece by Deutsch LA, looks at the life of a pet parent via an advent calendar and showcases the memories pet parents share with their pets. Coincidentally, Taylor Swift’s Lover video, which Kirsch directed, included similar elements like using different rooms with vibrant colours to tell a heartfelt story. This made Drew the perfect director for this spot.
Credits
Other credits
Client
Chief Marketing Officer Will Smith
Marketing Scott Hamlin
Marketing Director Patrick Scott
Marketing Director Lindsey Fischler
Agency
Head of Design Adhemas Batista
Design Director Talin Baharian
Designer Vanissa Wong
Account Director Shannon Engoian
Account Director Michael Story
Account Lead Catherine Doran
Director of Business Affairs Gabriela Farias
Business Affairs Manager Eve Traylor
Communications Director Camila Crews
Production
Managing Director Chris Zander
Line Producer Eric McCasline
Production Manager Eleo Cuadra
Production Manager Jack Ireland
Production Designer Brandon Michael Mendez
Post Production / VFX Steelhead
Editor Ian Paxton
Head of Production Amy Saunders
Producer Heather Stanic
Producer Dominick Guglielmo
Post Production / VFX Ingenuity Studios
VFX Lead David Lebensfeld
VFX Supervisor Grant Miller
Executive Producer Kieley Culberston
VFX Supervisor Andrew Woolley
Producer Francesca Orrach
Post Production / VFX Trafik
Colourist Dimitri Zola
Managing Partner Robert Owens
Executive Producer Karena Ajamian
Producer Hugh Copeland
Music / Sound Citizen Music
Producer Kate Sims
Producer Bomin Weon
Creative Director Tomas Jacobi
Head of Production Molly Young
Music / Sound LIME
Sound Mix Adam Primack
Executive Producer Susie Boyajan
PR Carmichael Lynch Relate
General Manager Grete Lavrenz
Account Supervisor Morgan Toth
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