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Direct Marketing
Telstra: Turn Off Your Phone
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Every movie theatre reminds audiences to switch off their phones, but if you’ve been to the movies lately, you’ll know that some people just aren’t getting the message. Buzzes, beeps, rings and dings abound.
So, to grab everyone’s attention, we tried a different approach: mimicking the opening to the actual film. The last trailer finishes, the lights dim, and the audience settles in to watch… these. Directed by Andreas Nilsson, each of our three fake films mimics the opening to an actual genre film: a science-fiction, a b-grade thriller, and a quirky indie comedy. These short films will be played in front of movies of the same genre, making theatregoers think that their movie is starting. When they sit up and switch on, we'll remind them to switch off.
Facilitation company– Budapest Lions Related |
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