Peugeot presents the 208 Turbo model, in a campaign that aims to reflect on the contrast between the expectations that people have for themselves and what they really want. With the concept 'Unleash your power', the commercial, created by BETC Havas, shows a woman meditating. When asked to "imagine herself in her place of peace", she finds herself behind the wheel of a turbocharged car. Unlike what is generally seen in the automobile industry, which predominantly highlights men in its communication, the commercial features a woman as the protagonist. Furthermore, the female lead is in the stage direction, signed by Nina Torres, from LANDIA.
