TV ad: Protergia: It’s Ok to Be a Chionophile

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Greece isn't a winter destination for a reason. The country has one of the mildest climates in Europe, and although Christmas is on the horizon, the country experiences fairly warm temperatures. Therefore, it's in the DNA of Greeks to favour warmer temperatures. Still, there are a few that oppose this. A silent minority that dares to prefer winter to summer. And they are silent for a reason, as Greek people don't debate over this matter. The Winter Lover campaign plays with this insight in a humorous way. And although, as mentioned, there is no room for debate, Protergia still claims that it is okay to favour winter. Although you might find yourself enjoying the season alone.