 |
Top 6: December 13th 2023
Tv
Rebel: Sport Is A GiftTop 6: December 13th 2023
Inspired by rebel’s brand purpose – the transformative power of sport – this heartwarming campaign follows the touching journey of a young boy giving his mother a meaningful gift to lift her spirits through the holiday period.
In the hero film, the boy stumbles upon faded photos of his mother, a hardworking nurse who he discovers was a marathon runner in her former life. Inspired, he seeks to reignite his mum’s passion for sport and reconnect her with a forgotten part of her identity. Sport is a powerful thing. It can help prevent sickness and lift mental health. But sport is more than just competitive games like basketball and tennis. It can be anything from an hour of yoga to a walk with the dog. Sport can boost endorphins and even bring a higher purpose to people’s lives. This Christmas campaign shows that sport is for everyone.
Client: rebel Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
