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Top 6: December 13th 2023
Inspired by rebel’s brand purpose – the transformative power of sport – this heartwarming campaign follows the touching journey of a young boy giving his mother a meaningful gift to
… read morelift her spirits through the holiday period.
In the hero film, the boy stumbles upon faded photos of his mother, a hardworking nurse who he discovers was a marathon runner in her former life. Inspired, he seeks to reignite his mum’s passion for sport and reconnect her with a forgotten part of her identity.
Sport is a powerful thing. It can help prevent sickness and lift mental health. But sport is more than just competitive games like basketball and tennis. It can be anything from an hour of yoga to a walk with the dog. Sport can boost endorphins and even bring a higher purpose to people’s lives. This Christmas campaign shows that sport is for everyone.
read less...Client: rebel
General Manager of E-commerce and Marketing: Rosemary Martin
Head of Marketing: Brock Coleman
Business Marketing Manager – Health and Wellbeing: Olivia Stacy
Head of Brand and Creative: Zoe Phillips
Belinda Natoli: Marketing Associate
Music: Love by Facesoul
Composition: Love, written, produced and recorded by Faisal Salah
Copyright Control
Cast: Angela Moutinho
Son: Reagan Swao
