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Tui: Happy Holidays
TUI, the largest global travel and leisure company, has today launched its first Christmas campaign complete with Elves, Santa and sunshine. Created in partnership with Leo Burnett, the advert will first air during prime-time TV slots on ITV Breakfast during ‘Good Morning Britain’ at 06:55am (30-second edit) and 07:20am (60-second edit) as well as on Channel 4 later that evening, during the final of ‘The Great British Bake off’ and ‘I’m a Celebrity Get me Out of Here.’A first from TUI, the short film tells one of the greatest untold Christmas Stories - what happens to the Elves after Father Christmas flies off to begin his deliveries? After months of preparing for the big day, a group of elves are seen standing by a window emotionally waving goodbye to Santa on his sleigh, before the play button is hit by a fellow elf in a Hawaiian shirt and the famous Ricky Martin soundtrack is played, Livin' La Vida Loca. The elves’ next chapter begins where they board a TUI flight and are whizzed off on a two-week, sun-soaked fun holiday with the whole gang – even ignoring Santa’s call.
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