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Outdoor
Scitech Discovery Center: Human Potential, 4
The Human Potential exhibition was last in Perth back in 2016 and has been traveling around the world ever since. Scitech teamed up with Rare and Hearts & Science to celebrate its return and encourage a new generation to discover the amazing possibilities of human potential. From developing the initial branding through to high impact media channels and bespoke executions, the campaign combined technology and creativity to cut through the noise, including a hero 3D billboard at the new Canning Vale site.
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