The Brain Cancer Centre: The Public Diagnosis

Independent agency The Royals has developed a new campaign for The Brain Cancer Centre to raise awareness to one of Australia's deadliest cancers. When you are diagnosed with brain cancer, chances are you are told you won't survive. This cancer is different. And this moment of brain cancer diagnosis - and the shattering wave of realisation it unleashes - is the centrepiece of a new campaign for The Brain Cancer Centre to raise awareness of this little known deadly disease. The campaign launches with 'Room of Tears', a short film that captures the moment Amy Stephenson's son Lachie was diagnosed with diffuse midline glioma. He was 19. "Room of tears" is part of the first phase of the year-long campaign that uses the power of making private moments public.