 |
Tv
Olay: Olay #STEMTheGap - AI-SHU
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
While India has the highest female STEM graduates at 43%, only 14% end up staying in their field. The reason? A lack of female role models and inspiring mentors. Instead, they're bombarded by cultural and gender bias, stereotypes and tremendous family expectations. Hundreds of voices telling them that there's no place for them in STEM.
So to #StemTheGap, Olay gathered the voices of top female scientists in India, drew from their real-life experiences and over 500+ pages of collected data, and created AI-SHU. AI-SHU is a web-based virtual chat mentor that offers invaluable guidance to young Indian women pursuing STEM careers. AlI-SHU is unique because she is artificial intelligence combined with real-life wisdom and practical advice. That's data, information, and support that you can't find online. We also partnered with LookUp, one of India's leading mentorship organizations, LEAD Schools and conducted in-depth interviews with hundreds of top female scientists in India to further empower Al-SHU. Finally, we created a ground-breaking film that showcased 5 iconic Indian women in STEM. The film garnered one million views per day, and has amassed over 23+ million views to date. In a time when women are always hearing that they can't, here's the collective voice of great women telling them that they can.
Agency: Digitas Singapore Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
