TV ad: ANA's "Engage Responsibly" initiative: Theo's Story

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We are Engage Responsibly, a non-profit dedicated to education that drives understanding of online hate. We strive to teach ways individuals and small-to-medium-sized businesses can use existing platform tools and other available mechanisms to reduce online hate and create a safer and more inclusive digital space for everyone. Our goal is to create a safe and welcoming space by educating about online hate and fostering kindness. Learn how you can help stop online hate. Visit our educational resources at EngageResponsibly.org.

Category Public interest
URL https://engageresponsibly.org/
Client Pernod Ricard
Agency Ogilvy
Production Noble600
Uploaded 7 December, 2023

Credits

Director
Paul Dektor
Chief Creative Officer
Joe Sciarrotta
Executive Creative Director
Issac Pagan Munoz
Group Creative Director
Sakshi Choudhary
Producer
Brad English
Assoc Creative Director
Summers Ford
Art Director
Charlotte Lantz
Copywriter
Hannah Lavaca
Executive Producer
Mark Medernach

Other credits

Agency

Account director: Rachel Passman

Executive group director: Joshua Goodman

Executive producer: Mike Diedrich

Director of business affairs: Heather Weissman

Production business manager: Georgia Zalk

Production

Cinematographer: David Wilson

Production Designer: David Stone

Client: Pernod Ricard

Chief Executive Officer of Pernod Ricard North America: Ann Mukherjee

Senior Director, External Communications, Pernod Ricard: Krista Drew

ANA

Executive Vice President, Initiative Lead, Engage Responsibly: Anita McGorty

Vice President & Global CMO Growth Council, Engage Responsibly: Jeni Neiswonger

Post production: Optimus

Editor: Randy Palmer

Executive producer: Brian Hrastar

Color: Company 3

Colorist: Tyler Roth

Design: Sarofsky

Executive creative director: Erin Sarofsky

Executive producer: Steven Anderson

Music: JSM Music

ANA's "Engage Responsibly" initiative: Theo's Story

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ANA's "Engage Responsibly" initiative: Theo's Story

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