Zero Malaria: Change The Story

Dentsu has supported the launch of a new campaign Zero Malaria: Change the Story. The global campaign is the latest in a five-year pro bono partnership involving media and creative agencies from across dentsu, aimed at ending malaria in our lifetime, a deadly disease that kills a child every minute. The campaign calls on leaders attending COP28 to recognise the impact that climate change and extreme weather events are having on malaria. It asks governments to urgently ensure that there is adequate funding to bolster health systems and malaria programmes so that they are resilient in the face of changing climates and able to rapidly respond to extreme weather events. Children are most affected by malaria – 78% of all malaria deaths in Sub-Saharan Africa were among children under five in 2022 - and bear the brunt of the impact that changing weather patterns are having on the disease. Yet their voices too often go unheard. Zero Malaria: Change the Story places children’s stories from some of the countries most affected by malaria, such as Mozambique and Pakistan, at the heart of the campaign. Launching the campaign is the new Change the Story film. Directed by Grammy award-winning director Meji Alabi, the film features the newest Zero Malaria ambassador, Kenyan climate finance and health champion Ellyanne Wanjiku Chlystun, and longstanding Zero Malaria ambassador and child rights advocate David Beckham. The film tells the story of how changing weather is making malaria harder to predict and control, and the impact this is having on children around the world.