The Gild Group: You Do You

Who said accountants can’t be rock stars? The Gild Group are a professional services firm that look after the accounting, wealth management, insurance, legals, strategy and marketing for rock stars, pro athletes, biotech researchers, premium builders and some of the coolest hospitality venues and creative agencies in Australia. But they didn’t have a brand to match. We developed a brand for them that showed what’s cool about them is they helped their clients by managing the complicated details of their money for them so they can concentrate on being rock stars, celebrity chefs and sports stars.

You Do You, We Do Everything Else

By giving the brand a personality that matched their client list, and the way they handle their business, the Gild Group has found it easy to attract a wide range of similar-thinking clients, growing their organisation exponentially, while freeing up a lot of creative people to simply focus on doing what they're good at.