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ALDI: Christmas Before Christmas
The inventor of the discount store is getting ready to enchant the festive season with the launch of its new advertising campaign, “Christmas before Christmas,” which will first air on Sunday the 3rd of December. This year, ALDI has decided to stay true to its latest brand territory, which uses fairytales to celebrate the magic of the festive season in the company of a slightly early Father Christmas. A universal symbol of generosity and joy, Father Christmas is the star of this new story. In this 80-second spot, he decides to deliver children's presents a little early, because he too wants to make the most of New Year's Eve and cook for his loved ones! We see Santa taking his time and choosing quality products from ALDI, which he then cooks with care for Christmas Eve. This new 360° campaign, devised by TBWAParis, enables ALDI to play on the codes of the end-of-year festivities and to highlight the fact that the brand’s products are essential even for the festive season, to such an extent that even Father Christmas wants to enjoy them!
Client: Anne-Marie Gaultier, Aurélie Fossoux, Constance Verro, Océane Gourbière Related |
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