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Introducing the BitisHunter Midnight collection—a rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth.
Gen Z, the masters of adaptation … read morein the digital realm, shed their daytime masks and activate DARK MODE after midnight, fearlessly embracing their unapologetic, authentic selves. We dive deep into vibrant subcultures, harnessing their raw, unfiltered energy.
#DarkModeON represents a rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth.
The campaign comes alive through three mini documentaries that delve deep into the essence of our movement.
To further immerse our audience in the world of subcultures, we crafted a visually stunning array of visuals, posters and captivating social content. We also published a true-to-life Fanzine that brings the raw energy and authentic stories to light. And much more.
read less...Bitis Hunter
Cường Nguyễn, Gia Phú, Bích Tiên, Lupin Phạm, Đạo Trần
Dentsu Redder
Creative team: Livio Grossi, Raphaël Almazan, Jiji, Ái Lâm, Quốc Bảo, Minh Tân, Mimi, Yin
Agency Producer: Sang Ngô, Beanie, Thố Phan
Strategy Team: Vân Kiều, Quỳnh Như, Hoàng Bảo, Huy Phạm
Project Team: Hiếu Bùi, Chan Ái, Yến Lê, Khánh Diên
Social Team: Quế Chi, Hải Linh, Thư
Prod. by ZORBA THE IMAGINARY FRIEND
Directed by Andrew Piggott Domanski
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