Adelaide Fringe: Fringe From Above

Adelaide Fringe is Australia's biggest arts festival, and you can see a lot of the world's biggest things from space: rivers, canyons, mountains, cities, bridges... so why not the Fringe as well? We thought it would be fun for an astronaut to have FOMO about the Fringe after seeing it from space. We brought the idea to life with our in-house VFX edit suite and carried the fun from the TVC through our studio, creating a dynamic typeface for our static executions that kept the Fringe energy alive in an out of this world integrated campaign.