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Interactive
Vodafone: Elf and Seek
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Vodafone has today released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free-to-play Augmented Reality (AR) game, with more interactivity and more prizes to win in 2023. Created by Denstu UK&I in 2022, ‘Elf and Seek’ offers a treasure hunt style experience, encouraging players to use their phones to catch little digital elves for a chance to win thousands of prizes powered by VeryMe, Vodafone’s exclusive rewards programme. The interactive game combines the very latest AR, geotagging and media technology for a fun, seamless experience that was last year played by over 245,000 people, with 270,000 elves picked up and up to 20,000 prizes claimed. This year, families will enjoy a bigger, more connected experience with hundreds of thousands more digital elves being hidden around the country. The UK public, on any network will be able to access the game from the 11th until 24th December* and are being encouraged to interact with outdoor sites, social posts and custom Pearl & Dean cinema spots. In a media first, Vodafone will also be bringing the campaign to Ocean Outdoors’s interactive screens at Westfield, Liverpool’s Media Wall, Printworks in Manchester, and The Screen in Nottingham. Guided by brand ambassadors, players can scan the interactive billboards to be in for a chance of capturing additional elves and winning one of the many prizes up for grabs. Users will also be able to secure more elves by interacting through social and tagging @VodafoneUK plus using #ElfandSeek to ask Vodafone to drop elves near them.
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