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Top 6: December 20th 2023
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PERIOD.: CrampusTop 6: December 20th 2023
Social-impact agency Public Inc. has created a new campaign that aims to bring awareness to the reality of period poverty in the U.S. and Canada. This campaign will drive donations to PERIOD. this holiday season. In the campaign, Crampus is presented as the holiday hell demon who is bringing a merry menstruation to all. By collecting donations from viewers and companies alike, Crampus has a plan to raise money in order to #DeckTheStalls with free menstrual products this holiday season – and beyond – to make sure that all people with periods can menstruate without worry or fear. This campaign will run in the U.S. and Canada across various video platforms, including donated digital placements, social media, out-of-home, and even wild postings. The agency hopes to bring as many eyes as possible to this issue. Local PERIOD. chapters and volunteers will also be taking to the streets to #DeckTheStalls in cities across the continent, to help ensure people have access to the menstrual products they need.
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