TV ad: Lazaro “El Reyy” Lorenzana: Born to Fight

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HAYMAKER, the LA-based agency bringing the strategically creative ruckus, has announced the culmination of its years-long partnership with professional boxer Lazaro “El Reyy” Lorenzana (11-0, 8 KOs) to sponsor his boxing journey. A first of its kind, this partnership marks a new dynamic between agency and athlete, a direct sponsorship with no brand involvement in the middle. Instead, HAYMAKER operates as both brand and agency, pioneering new notions of how creatives can engage with athletes. A pro boxer out of San Diego, CA, Lazaro will hold his next fight on Saturday, December 16th. To help build the hype, HAYMAKER has developed a new promo film, “Born to Fight.” The short film weaves together footage captured of Lazaro training and his dominance in the ring, paired with narration by Mexican boxing legend Oscar Valdez.

Category Other
Client Lazaro “El Reyy” Lorenzana
Agency Haymaker
Country United States of America
Uploaded 13 December, 2023

Credits

Director
Sye Williams
Chief Creative Officer
Jay Kamath
Art Director
Eric Trujillo
Senior Producer
Sophie Taylor

Other credits

Agency

Jay Kamath Chief Creative Officer, Co-Founder

Alex Benton Brand Director

Production

Sye Williams Director, Cinematography, Photography

Juan Carlos Saizarbitoria Cinematographer

Michael Aguirre Cinematographer

Guero Armando Cinematographer

EDITORIAL: ARCADE EDIT

Matt Laroche Editor

Tom Barnett Producer

Wendy Umanzor Producer

Crissy DeSimone Head of Production

VFX + COLOR: TIMBER

Brian Schneider Lead Flame and Colorist

Adam Englander Flame and Finish

Ryan Dahlman Head of Production

MUSIC AND MIX : BARKING OWL

Jacob Plasse Composer

Brad Beasley Sound Design + Mixer

Beau Manning Assistant Mixer

Hannah Alter Producer

VOICE OVER NARRATION:

Oscar Valdez

WARDROBE:

Javier Zinzun Jr.

STARRING:

Lazaro “El Rey” Lorenzana

Lazaro “El Reyy” Lorenzana: Born to Fight

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