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Web Film
Lazaro “El Reyy” Lorenzana: Born to Fight
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HAYMAKER, the LA-based agency bringing the strategically creative ruckus, has announced the culmination of its years-long partnership with professional boxer Lazaro “El Reyy” Lorenzana (11-0, 8 KOs) to sponsor his boxing journey. A first of its kind, this partnership marks a new dynamic between agency and athlete, a direct sponsorship with no brand involvement in the middle. Instead, HAYMAKER operates as both brand and agency, pioneering new notions of how creatives can engage with athletes. A pro boxer out of San Diego, CA, Lazaro will hold his next fight on Saturday, December 16th. To help build the hype, HAYMAKER has developed a new promo film, “Born to Fight.” The short film weaves together footage captured of Lazaro training and his dominance in the ring, paired with narration by Mexican boxing legend Oscar Valdez.
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