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Bud Light: Easy Rounds
In the new ad, which is set to “It’s So Easy” by Margo & Mac, bar patrons eagerly await Manning’s next move after he orders an ice-cold Bud Light at the crowded bar. After announcing a round for the bar, Manning, in typical quarterback style, drops back and starts tossing cans of Bud Light to 21+ fans with deep throws, Hail Mary’s and perfect spirals. As a fan makes a diving catch, Emmitt Smith joins the crowd to call the touchdown, and then joins Peyton as they pass out the brews to a crowd erupting with Super Bowl-winning excitement. Bud Light’s latest TVC is set to run in a :30 and :15 second format throughout the 2023 NFL Playoff season on social and leading up to Super Bowl LVIII. It comes as part of the brand’s larger “Easy to Drink, Easy to Enjoy” platform established during Super Bowl LVII. As part of the campaign, Bud Light is announcing its biggest Super Bowl ticket giveaway ever! Bud Light is making it easy for 21+ fans to enter for their chance to win Super Bowl tickets and other prizes. Beginning December 1st, all you have to do is scan the QR code on any Bud Light or visit budlight.com/easytoscoreaseat.
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