Boring Oat Milk: Quit The Tit - Quit Kit

New Zealand is a nation built on milk. Traditionally, the kind that comes out of a cow. Which is probably why 4 million New Zealanders are still addicted to tit milk. It’s also probably why so many struggle to try an alternative, like Boring Oat Milk. Quit the Tit gives Kiwis the option to wean themselves off cow’s milk and onto oat milk instead of going cold turkey. A painless transition from udder to oat.

The campaign features a suite of creative, including billboards, testimonial videos, and tactical placements, directing people to QuitTheTit.com where they can secure a free ‘Quit Kit’ — specially designed to taper you off cow’s milk through a four-step weaning schedule. These kits sold out within days of launch, bringing Boring Oat Milk one step closer to weaning the entire nation off the tit.